Johanna Salem is a sustainability strategist and multidisciplinary builder working at the intersection of business transformation, climate, wellbeing, and culture.

She leads sustainability strategy for one of the Middle East’s largest family business groups, a multi-billion-dollar portfolio spanning diverse industries. Her work translates global ESG frameworks into practical action: embedding climate, environmental, and social impact across investment decisions, operations, and long-term value creation.

She is driven by a conviction that the future belongs to organisations that create value not only for shareholders, but for the people and places they inhabit. Combining systems thinking with a deep curiosity for human behaviour, she explores how business, culture, and nature can evolve together to build places and experiences people genuinely thrive in.

Beyond her corporate role, Johanna is an investor and creative entrepreneur building ventures at the intersection of wellbeing and design. Moving between boardrooms and creative spaces, her work is united by a broader ambition: to help shape businesses that are resilient, human and regenerative.